Product Placement: Yay or Nay?
Usually you have to wait till commercial before you’re bombarded with brand marketing, but ever since 1982 when E.T. ate those Reese’s Pieces, brands and marketers have embraced product placement....
View ArticleGot Milk?
We have a cute commercial from Got Milk? that will definitely cure your case of the Mondays! Goodby, Silverstein & Partners, who created the infamous tagline in 1993, and Claifornia Milk Processor...
View ArticlePlanet Hopping Live-Action Trailer
You don’t have to be into video games to like this next ad. This live-action trailer for Activision’s Destiny is a new post-apocalyptic shooter game with, what I think is, a fun Guardians of the...
View ArticleFall Movie Preview
Fall isn’t just about falling leaves, Halloween candy, and pumpkin spice lattes; it’s also a time when some of the most anticipated movies debut on the big screen! There are a ton of movies coming out...
View ArticleTop Picks – Fall TV Shows
With summer’s end comes new fall TV shows! So find your favorite hoodie and get ready to cozy up on the couch! There are dozens of new shows premiering this fall, which will keep your weeknights...
View ArticleWhere do you Draw the Line?
Whatever happened to the inclusive attitude of “Strong enough for a man but made for a woman?” This “manly” ad for Dr. Pepper is part of a trend also taken by advertisers like Old Spice and Miller Lite...
View ArticleHow to Prep your Video Interviewee
When you produce corporate videos and commercials, you sometimes have to work with talent or interviewees who have never been in front of the camera before. Not everyone is a confident or camera...
View ArticleAir Wick’s Scent of Home
Smell is the strongest sense tied to memory and it can be a powerful emotional trigger. Air Wick captures the scent of home tin their long-form ad from Droga5. They show how scent triggers cozy...
View ArticleTop 3 Super Bowl Commercials
Here are our top three favorite Super Bowl commercials from this year’s Super Bowl! Tell us what your favorites were! Doritos This guy is doing whatever it takes to keep the seat next to him empty....
View ArticleTips on How to Direct Non-Actors
We all want to work on films and commercials where we have the budget and the creative that allows for casting calls, talent agents and professional actors to deliver inspired performances. But in...
View ArticleWhether to Freelance or to Own a Company?
In working as a director and also as an owner of a video production company for 10 years, there are many different categories of relationships I have experienced. There is the all-crucial client...
View ArticleUsing MōVI Steadicam in TV Commercial Application
You’ve collaborated on the storyboards, you’ve charmed on the conference call, you’ve nailed the pitch, and now you’ve won the job! It’s Monday morning, and for once you’re actually looking forward to...
View ArticleWhat Lenses Do You Use?
If you’re a Producer planning that next great brand video or TV commercial, or like me you’re a Director mulling camera options for an upcoming shoot, there’s one choice that can make a major...
View ArticleThe Dinosaur Park is Back in Jurassic World
I watched Jurassic Park for the first time when I was just a kid and today, it’s still a favorite of mine. I can’t believe it’s been more than 20 years since the release of the first Jurassic Park...
View Article2014 World Cup Commercials
Last night Germany took home the 2014 World Cup title, so what’s a better way to celebrate then check out some of the best World Cup commercials?! The World Cup in Brazil has been one of the most...
View ArticleAre your videos better off now than 4 years ago?
Are you better off now than 4 years ago? Ronald Reagan famously asked this question of the American public in 1980. Whatever your political affiliation, if you’re a video storyteller, the answer is a...
View ArticleHow To Produce a Nationally-Broadcast Advertisement
Most Nationally-Broadcast Advertisement campaigns are exquisitely planned, taking months of pre-production involving the best creative minds in the business. They also are blessed with stratospheric...
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